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Home  /  Uncategorized  /  HOW TO MAKE MONEY WITH PHOTOGRAPHY – Things I wish I knew-IvZM8GyHFs8


we’re getting a little carried away with
these this this is like completely
modded with like a hardcore spring in
here and it’s just it’s it’s getting out
of hand yeah
I don’t need this
I’ve got enough energy what’s up
everybody Peter MacKinnon here and
welcome back to another tutorial this is
part three in mistakes that you want to
avoid as a photographer or filmmaker the
first part we’re talking about shooting
actual applications with the camera the
second part we talked about editing
mistakes that you make when editing when
you’re a beginner and the third section
today’s video we are covering the
business aspect of mistakes to avoid as
a young entrepreneur photographer or
filmmaker setting out into the world to
try and make this a career or try and
make some money from this maybe it’s
just some extra cash on the weekend or a
full-blown like paycheck these are a
couple things I’ve compiled that I wish
I had when I started or wish that I did
better and we’re gonna start with those
number one contracts contracts are so
important they are no fun at all to make
they’re no fun to read and they’re no
fun to sign but they are there to
protect you no matter who you are
shooting for listen to me no matter who
you’re shooting for it’s a friend if
it’s family it doesn’t matter you get a
contract lay out everything that you
hope to do for that person both of you
sign it date it whatever if there’s
compensation both of those things are
agreed you’ve both signed it’s done that
way if anything comes up if extra work
is piled on if you didn’t do enough work
both parties have a signed document
clearly outlining what the expectations
are because I find that’s the biggest
loophole that’s the biggest mistake is
expectations are always different from
one person to the other and of those
expectations are set clear at the very
beginning and they’re followed through
to the end because you have a contract
business is better so if you don’t have
a contract download a sample template
check it out read it maybe fill in your
own stuff instead of the sample do
whatever you got to do take it to a
lawyer get a friend to look at it get
your parents to look at it your older
siblings to look at it whatever start
with something okay signed agreements
that is point number one
number two is not charging enough now
I’m an advocate for working for free at
the beginning to get your foot in the
door a lot of people are like no you
should never undersell yourself your
time is worth yes your time is valuable
and your time is worth money but
hustling and doing work pro bono it’s
going to get you into more doors it’s
gonna open up more doors for it’s gonna
get you into more places meet new people
it helped build my career it helped
build careers like my friend D Rock who
just put a great post online about how
he worked for free right up to hustling
to be Gary V’s personal videographer
that is awesome but not charging enough
is something I could have done better as
a growing entrepreneur and a
photographer trying to make it in the
field I was always just so excited to
get a gig that I completely forgot what
I should be charging what my time is
worth not only are you supplying the
equipment for this job you’re taking
your gear that you bought to a photo
shoot you’re driving your vehicle using
your gas taking the time out of your day
then you’re coming back and you’re
editing all those photos that’s also
skill with software that you’re paying
for so the list goes on and on and on
and on those things are valuable so once
you start charging for your work make
sure you’re charging enough I mean you
think about it like some of these
cameras are thousands and thousands of
dollars if you’re gonna go do some
portrait shots and you’re only going to
charge a hundred bucks or two hundred
bucks for a quick portrait session one
what does that say about you as a
photographer and the quality of work
that you put out and – how is that ever
actually gonna make you money or pay
back your gear or actually get you ahead
in this game so make sure you’re
charging enough sometimes you can throw
numbers out there that might even see a
little crazy to you and that client
comes back and goes yeah all right no
problem and you think yourself oh it can
be very exciting but it’s something that
you got to take seriously so really sit
down and factor in all of those things I
listed to know what your time is worth
and charge accordingly
point number three coming up
boy number three is checklists I can’t
stress this enough so if you’re going on
a shoot let’s just say you’re shooting a
wedding you’ve got the contract in place
you’ve charged what you wanted to now
comes to the actual shoot day I always
recommend getting a checklist from the
client of everything they want done that
way you can reference that throughout
the day throughout the shoot and you
know you’ve got everything if that
client fails to provide you something on
that checklist it is not your fault
example let’s just say you’re shooting a
wedding you’ve got that checklist and
get the dress get the drinks in the
morning get the gifts the first look
blah blah you’re knocking off all those
things but then maybe two weeks later
that client comes back and says aunt
Margaret never had her portrait taken
with us and were very upset about this
and she flew all the way here from
Australia and we’re not going to see her
ever again and you didn’t even take
photos and then you can pull out that
checklist that you had that client make
for you and sign off on you can say look
you didn’t tell me to take any pictures
of this aunt from Australia nowhere on
this list so how was I supposed to know
that so it’s there to protect you as
well at the same time it’s there to help
you make sure that you get everything
that client wants that’s a good thing
checklists moving on to point number
four number four is my favorite it’s
meeting in person
so much of today’s correspondence is
done via email text message even or over
the phone but there’s nothing quite like
sitting across from a prospective client
and being able to sell yourself you’re
as much of the product as the actual
images and video that you’re shooting so
sell yourself show them why they want to
hire you show them that charming
personality show them that excitement
and enthusiasm for what it is that you
do that’s gonna get you more bookings
been hiding behind an email meeting in
person can go so far for building your
brand and your rapport I don’t know why
people don’t do it enough take a coffee
shop set up camp meet some clients there
show them your work build a rapport pay
for their coffee just have a good time
kind of get that friendship rolling so
they feel comfortable trusting you with
their big day or with their huge project
or giving you money if you’re younger
than them that is a huge advantage
instead of just sending off a text
message or just leaving a voicemail meet
them in person
tip number five
closing out this video and closing out
this three-part series and don’t worry
for everyone who was complaining about
this microphone I don’t like that I can
see the mic it’s okay
I changed things up all the time that’s
the kind of guy I am this backgrounds
here then it’s there and then it says
tip number five is putting yourself out
there I remember when I started
photography and I wanted to make this a
business and I wanted to make a living I
sort of expected the work to come to me
I was like okay I’ll build a website
I’ll get some business cards I’ll send a
few texts I’ll put my stuff on Facebook
I’ll start writing a blog and they’ll
come people will just knock on my door
they’ll just call my phone I’m like hey
is this Peter MacKinnon the photographer
who just built that brand new website
and has fresh business cards I’d love to
hire you doesn’t happen that way it
won’t happen that way maybe once in a
blue moon but for the most part that’s
probably good it’s a family related
you’re never gonna get just random cold
calls knocking on your door offering you
money you got to go get that work
yourself you got to put yourself out
there always have your gear with you
always let’s just say it’s a simple
family barbecue and you got your camera
with you you’re snapping photos of the
family of the events of people smiling
and laughing and then you send them out
to the family maybe a family friend was
there or the cousin says hey these are
actually great photos and when their
friends says they need a photographer my
cousin did some great work like here’s
some photos you took at our family oh
yeah we’d love him to shoot our family
barbeque boom job done secured or maybe
you’re at a restaurant you’re taking
some pictures of food and the owner
comes up to you and says hey I might
need some photos like what’s it was it
what does your work look like or better
yet finding that manager and saying hey
I’m a photographer and I’d love to do
food photography and I would be
interested in possibly working for you
maybe reshooting your menu or do some
social work for you for your Instagram
account putting yourself out there to
kind of generate those leads generate
that work it doesn’t hurt anybody the
worst case scenario the worst thing
that’s gonna happen someone’s gonna say
no I don’t need it I don’t want it you
can either try to convince them or you
can move on to the next person but
sitting at home just because you’ve got
a nice Instagram profile or a nice
website doesn’t mean anyone’s gonna come
knocking to hire you you got to go
knocking to get those jobs when those
jobs start coming that word of mouth
starts you know snowballing into more
and more and more prospects then the
phone starts ringing but you got to put
in the legwork to get there all right
those are my five tips business mistakes
things to avoid and things to help you
build a career as a photographer
or cinematographer thank you so much
guys I hope you liked this series it was
a really fun three videos to make I had
a really great time and it all comes
from personal experience so if you guys
liked this let me know what you liked
below let me know which video you liked
the most I’d love to hear from you get
the conversation going hit that like
button if you like this video smash it
if that’s something that you’re into
2018 style subscribe if you aren’t
already and and I will see you in the
next video I’m gonna go find Maddy

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